Afghanistan Needs You

One of the most effective and efficient approaches for delivering the Afghanistan Needs You message was through social media campaign. Initially celebrities and young individuals were interviewed by Afghanistan Needs You team and they posted their pictures while holding a sign with the hashtag (#AfghanistanNeedsYou) along with a brief message, stating the importance of youth in the society and how they can drive the country to prosperity and success. This method of raising awareness was warmly received by all, as non-participants were posting their own photos in social media holding the Afghanistan Needs You sign and stating their own point of view and their motivation to stay in the country. The chart below shows the number of pictures Shared, Liked, Viewed and total reach of the photos and messages posted across Facebook,  Twitter and Instagram.