Grafﬁti is a modern, urban and more effective way of conveying a message to a majority of young people. Keeping this in mind, the Afghanistan Needs You campaign decided to include this method of communication in their awareness spreading campaign, by painting murals that reﬂected the same cause.
The Afghanistan Needs You campaign painted four murals in the capital, Kabul and four other major provinces, such as Balkh, Herat, Nangarhar and Kandahar. The murals were painted in remote areas of the provinces to maximize reach.
The aims of these murals were to encourage Afghans to stay in Afghanistan and take part in the development process. People were very fond of the murals; they voluntarily contributed in painting and helping ﬁnd the area for the murals to be most effective, this collaboration was quite promising.